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CuriousMarketers.Club

Because marketing is more than advertising, it's pretty much everything. But it's also not that serious. And curiosity is the most important ingredient.

Meta

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    3 developmental fields at the top of my interest list:

    • Chips (especially for AI)
    • Batteries
    • Nuclear

    On #1, OpenAI is thinking about entering the chip game.

    It would make sense, and make them comparable to the other mega-platform players with custom chip ops (Apple, Amazon, Google, (Meta?), etc).

    I wonder if Cerebras was the acquisition target.

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    [Meta wants] to try to continue to shift advertisers from these lever pulling to creative iteration and creative innovation, and that’s where they want to put people.

    -Andrew Foxwell

    There is no such thing as in-platform secret sauce anymore in digital advertising. Your secret sauce is now your creative and content teams.

    This is the future.

    via Today in Digital premium podcast

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    X (Twitter) has stopped showing meta data on links. Now (for me) they look like images with a little domain name tag in the corner.

    I spent longer than I probably should have trying to figure out the first one I saw.

    A reminder of the perils of building your brand on top of someone else’s.

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    After 81% of agency pros told Digiday last year that they purchased advertising on Facebook on behalf of clients in the plast month, just half (50%) said the same this year. And Instagram saw a similar drop, from 81% who said last year they’d bought ads on the platform for clients in the last month to 48% who said so this year.

    This should mean less competition in the auction and cheaper results for those that remain.

    Attribution (at least the iteration of the past few years) is essentially dead. I’m guessing relying on those models is leading to these decisions.

    Zig when others zag.

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    Facebook can be sued over allegations that its advertising algorithm is discriminatory

    This has already happened in verticals like housing and credit. The number of “special categories” might grow after this. How will this impact the Advantage push?

    “Facebook does not merely proliferate and disseminate content as a publisher … it creates, shapes, or develops content” with the tools.

    Big Tech is already on trial (Amazon, Google). AI is putting algorithms front-and-center. Section 230 has been targeted before.

    This Meta ruling will just be the first of many, which means digital ad targeting is about to be overhauled. Is this the future?

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    Just got the new Meta ads manager audience setup flow. It’s 2 sections:

    Audience Controls

    Set criteria for where ads for this campaign can be delivered.

    • Locations
    • Minimum Age
    • Custom Audience exclusion
    • Languages

    Advantage+ audience (optional)

    Our ad technology automatically finds your audience. If you share an audience suggestion, we’ll prioritize audiences matching this profile before searching more widely.

    • Custom Audiences
    • Age
    • Gender
    • Detailed targeting (demographics, interests, behaviors, etc)
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    More competitor spying! Er, I mean, competitive research and inspiration gathering.

    Meta Adds Branded Content Campaign Oversight to Ads Library / Users can search by influencer or brand to see the campaigns they are connected to.

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    Interested to see which feed users end up preferring. And how turning off the algorithm impacts ad performance.

    Meta has confirmed that non-personalized content feeds are incoming on Facebook and Instagram in the European Union

    content could be ordered and displayed chronological (such as based on the time a post was made) or ranked by local popularity (such as for ordering search results).

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    The expected customer action rate is the most important element of our [ad] auction.

    • Jake Bailey, Head of Industry, Disruptors and Venture Capital at Meta
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    Survey says…

    Google and Meta are still the go-to duo for marketing spend.

    Surprises to me in this chart: LinkedIn, Netflix, and Hulu.

    The first is higher than I expected, #3 is a prime spot in this lineup. The other 2 show the growth of streaming ad platforms.

    Prepare for increased auction pressure as needed.

    A graph from search engine land showing the results of their survey on which digital ad platforms marketers plan to invest in over the next 12 months. Google leads with 81%, followed by: Meta at 57%, LinkedIn at 40%, TikTok at 32%, Microsoft at 31%, Amazon at 27%, X (Twitter) at 23%, Pinterest at 22%. Rounding out in descending order: Apple, Spotify, Reddit, Netflix, Snap, Walmart, Hulu, and Instacart.
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    I’d wondered what Meta’s Multi-Advertiser ads looked like, guess I can now safely opt-out of this placement.

    A screenshot showing a multi-advertiser ad in Instagram Reels with 4 different brand’s ads on one screen and CTA buttons for each ad
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    Just noticed this in Meta Ads Manager today, Meta Shops stats will now be sent to third-party analytics and attribution tools if you have one setup.

    Meta: About third-party marketing tags for measuring Shops ads performance in your third party reporting tool

    A screenshot from Meta Ads Manager showing a third-party marketing tags section at the bottom of the ad creation pane with a Google Analytics 4 measurement tag autofilled from Commerce Manager settings.
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    A group formed by Meta, Microsoft, Amazon Web Services and TomTom is releasing data that could enable companies to build maps that rival products from Google and Apple.

    Of note because I think maps will become an increasingly important OS later moving forward. With AR, AI on the edge and ambient computing devices, and self-driving cars (maybe). All benefit from geospatial awareness.

    Also, I think TomTom used to help Apple with its maps. And Meta, Microsoft, and Amazon could be an interesting team up elsewhere.

    Meta, Microsoft and Amazon team up on maps project to crack Apple-Google duopoly

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    🚨 New variants found of malware that targets Facebook business accounts 🚨

    To gain access to target systems, hackers used phishing links, tricking victims into downloading files that contained the malicious infostealer, Unit 42 said.

    Once the malware is executed, it checks for any logged-in Facebook business accounts in the default browser and proceeds to hack them. It steals various information about the target, such as their follower count, user verification status, account credit balance and ad information.

    Be careful with those Meta-looking messages!

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    What signals are left if these are removed? Is advertising worth it at that point?

    Meta Platforms has proposed asking all users in Europe to decide whether they would like to see ads targeted based on how they interact with the company’s apps, such as what videos they watch or posts they share.

    And isn’t that first-party data? The kind of thing that’s supposed to fill the cookie-shaped gap all platforms are prepping for?

    WSJ: Meta Offers to Seek Consent for Highly Personalized Ads in Europe

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    Meta is ‘is seeking to patent a system for “user identification with voiceprints” for social media networks.’

    It’s mostly for 2FA, but ‘these voiceprints could allow the company to provide “customized content to the identified users.”’

    Allowing the algo to deliver ‘content to “match the interests of the identified users, and may include advertisements, news feeds, push notifications, place tips, coupons, or suggestions.”’

    PATENT DROP: Meta will hear you out

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