Survey says…

Google and Meta are still the go-to duo for marketing spend.

Surprises to me in this chart: LinkedIn, Netflix, and Hulu.

The first is higher than I expected, #3 is a prime spot in this lineup. The other 2 show the growth of streaming ad platforms.

Prepare for increased auction pressure as needed.

A graph from search engine land showing the results of their survey on which digital ad platforms marketers plan to invest in over the next 12 months. Google leads with 81%, followed by: Meta at 57%, LinkedIn at 40%, TikTok at 32%, Microsoft at 31%, Amazon at 27%, X (Twitter) at 23%, Pinterest at 22%. Rounding out in descending order: Apple, Spotify, Reddit, Netflix, Snap, Walmart, Hulu, and Instacart.