Facebook can be sued over allegations that its advertising algorithm is discriminatory

This has already happened in verticals like housing and credit. The number of “special categories” might grow after this. How will this impact the Advantage push?

“Facebook does not merely proliferate and disseminate content as a publisher … it creates, shapes, or develops content” with the tools.

Big Tech is already on trial (Amazon, Google). AI is putting algorithms front-and-center. Section 230 has been targeted before.

This Meta ruling will just be the first of many, which means digital ad targeting is about to be overhauled. Is this the future?