Are the algorithms starting to turn on generative AI?

Google has updated Search to derank spam including:

• Scaled content abuse (aka made by AI)
• Site reputation abuse (junk third-party content on quality sites)
• Expired domain abuse (grabbing an expired domain and starting a spam farm)

The goal is to:

better understand if webpages are unhelpful, have a poor user experience or feel like they were created for search engines instead of people. This could include sites created primarily to match very specific search queries.

This change actually has teeth too, with plenty of manual actions.