Google Analytics 4 launches new trend detection insight

trend change detection focuses on slower changes happening over a longer time. This gives users a detailed view of data changes, making it a useful tool to spot both quick and long-term trends.

GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights.

• The Reports section provides insights into how users engage with your websites and apps so you can improve your product and user experience.
• The Advertising section will become the hub to monitor and analyze your campaigns whether you’re a publisher or an advertiser.

Reddit signs AI content licensing deal with Google

reportedly paying Reddit $60 million per year to train its artificial intelligence models (e.g., Gemini).