Speaking of consumers wanting experiences and brand created content, Louis Vuitton (& Co) is delivering.

LVMH is building a luxury destination right in the heart of Paris, giving aspiring artisans and curious visitors a place to interact with the 280 skilled trades that power the fashion conglomerate’s 75 brands.

hope is access to artisans and the inner workings of how luxury goods are made will increase appreciation of the goods and inspire some to join the ranks.

Immersive experiential marketing meets talent recruitment. It’s like LinkedIn jumping into the metaverse.