Did you know shopping season is starting? Looks like Google does.

Big G has rolled out some new features that could have a bigger impact than just this Q4.

First, a deals page for shoppers:

Search “shop deals” to access

Make sure to audit your deals in Merchant Center, Chrome now has tools that will show shoppers when “an active promotion is available.”

But the big one, no more pricing games to make deals seem better than they are. Chrome’s new shopping insights “will show that product’s typical price range and a price history graph for up to the last 90 days.” Plus price drop alerts.