Generative AI comes to Google Ads:

advertisers can generate all the assets they need for a campaign by simply providing the URL of a preferred landing page, rather than creating a range of text and image assets individually. From there, advertisers can view and edit AI-populated assets, including both stock and AI-generated images, with a guarantee that Google will never create two identical images, even when given the exact same prompt.

Platforms will increasingly give the levers advertisers are used to pulling to the robots.

We are all creative directors now.