We might have reached peak vertical video:

Have consumers started to cool towards short-form video? That’s certainly one read from Google and Snap results.

If anything this serves as a good reminder to not go all in on one content format based on the platforms’ push du jour (just ask news publishers about social video). Different businesses do different forms of content better than others and different forms work better for different purposes.

Don’t give up on vertical video. But don’t go all in on it either.