More ads in more places: TikTok Search edition

Introducing the TikTok Search Ads Toggle

The Search Ads Toggle leverages advertisers' existing In-Feed Ad creative to serve ads alongside organic search results from relevant user queries.

With the Search Ads Toggle, brands can extend the reach of their campaigns to high-intent users who are seeking information relevant to their business, driving incremental engagement and revenue potential.

Remember, Google claims a good chunk of the youths turn to TikTok Search before Google for some query types.