The race for a generative AI-powered smart assistant is on.

Axios: Google Assistant to get an AI makeover

Axios: Amazon wants Alexa to bring AI into the home

It was bad timing for Microsoft that Cortana was sunset before the OpenAI partnership. But maybe The Windows Co wants to focus on enterprise and workplace solutions (where voice can be inconvenient).

This is another space where Apple could dominate had Siri not been left to languish. Siri + generative AI + market saturation + Airpods = conversational computing platform