Ad Market Expands 10.4% In February

The U.S. ad market expanded at its greatest rate in nearly two years in February – increasing 10.4% over February 2023
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February also was the 11th consecutive month to post growth, providing a further indication that the U.S. ad economy is well out of recession.

This should mean good news for the economy as a whole too.

It also explains those CPM and CPC increases I’ve been noticing.

YouTube Warns Channels Against Deleting Videos

YouTubers: Don't delete videos unless you have a very, very good reason. When you delete a video, you delete your channel's connection to the audience that watched that video. If you want to maximize your growth, keep your videos public or unlist then if you must.

— Todd B. (@hitsman) March 23, 2024

Well that’s an interesting tidbit. & is this a “normal” algorithm thing? Or; does it map across platforms?

How consumers find new brands and products on social media, marketplaces, and brick-and-mortar retail in 5 charts

Instead of putting all 5 charts here, just click the link.