Welcome to Agency Adventure!

Agency Adventure is a custom, desktop video game created by Snapchat to help educate our Agency partners on the value Snapchat provides and how they can level up results for their clients and reach their audience.

Guiding question: what if you made it fun?

Convincing failure

The idea is that there are two types of failure: abject failure and convincing failure.
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if you execute to a high standard, one where it’d be “unlikely that another team, even with more time and effort, could succeed”, that’s a convincing failure. Under this scenario, perfect execution of the plan lets you know that you got your strategy wrong, and you can learn something meaningful for the next iteration, project, or venture.

Failing is fine, as long as it’s done convincingly.

Consumer Brands and Essential Inputs

Collaborative Fund’s Consumer Stack Investment categories (as I interpret them):

These essential inputs become the backbone for many consumer plays.

  • Deconstrucring the food supply chain to increase sustainability and improve health outcomes (e.g. “cultivating fat as an ingredient”)
  • Breakthrough tech that decarbonizes products and processes (e.g. turning CO2 into textiles)
  • Breakthrough tech that makes supply chains more flexible (e.g. perishable goods not requiring a full truck load to ship)

Back the inputs, pave the way for the future.

The one AI-related existential risk I’m worried about

TL;DR: humans

Large Grocers Took Advantage of Pandemic Supply Chain Disruptions, F.T.C. Finds

A report found that large firms pressured suppliers to favor them over competitors. It also concluded that some retailers “seem to have used rising costs as an opportunity to further hike prices.”

So about those greedflation concerns…