IN AN ERA OF COLLABORATION SATURATION, HOW DO BRANDS STAND OUT?

71% of people agree that the story you tell around a collaboration is just as important as the final product.

Every market is saturated now.

How’s your story?

When influencer overexcitement backfires

Overexcited language (e.g. “LOVE THIS!”) increases engagement for micro-influencers by 38% but reduces it for macro-influencers by 31%.
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Generally, we’re suspicious if it looks like someone’s trying to persuade us. When content is informative, rather than promotional, it builds trust and makes us less suspicious that it’s an attempt to persuade us.

People are advertising savvy these days, respect that.

Consumers spend more with digital wallets

Consumers who use digital wallets spend 31% more than non-users across a range of categories

The disparity in wallet use across income brackets suggests that—at least in part—larger digital wallet sales are the product of digital wallet users having more disposable income than non-users.

The more abstracted the transfer of money becomes, the easier it is to spend.

Facebook is reviving one of its earliest features after hiding it for years

Facebook is bringing back the Poke, and, apparently, Gen Z is loving it.

Maybe the biggest trend really is nostalgia for a slightly earlier time.