I’ve been waiting for TikTok’s fall, but didn’t see them being their own worst enemy

TikTok’s aggressive growth tactics are upsetting partners, creators, and everyday users

If TikTok no longer offers a stream of fun, serendipitous videos and instead becomes a social-media version of the Home Shopping Network, users may jump ship
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“The For You used to seem uncanny in how it would serve up content perfectly tailored to me. Now it feels like the algorithm is less a diagnostic tool of my soul and instead is assessing me as a potential consumer.”

TikTok said the quiet part out loud