Meta has started rolling out its “first generative AI-powered features for ad creatives in Meta’s Ads Manager”

• Background Generation: Creates multiple backgrounds to complement the advertiser’s product images
• Image Expansion: Seamlessly adjusts creative assets to fit different aspect ratios across multiple surfaces, like Feed or Reels
• Text Variations: Generates multiple versions of ad texts based on advertiser’s original copy

2 big questions for marketers:

• Will we be able to opt-out?
• Will we be able to approve, or at least nudge, the outputs?

I’m hearing the answer to both might be “no”