Meta’s big new announcement is…browser history?

Facebook recently rolled out a new “Link History” setting that creates a special repository of all the links you click on in the Facebook mobile app.

A few (non-exclusionary) guesses why:

  • Trying to inch their way to regulatory approval
  • Hoping transparency = user approval (Threads has embraced ActivityPub, maybe more openness is the future)
  • Improving AI + increasing privacy makes the secret sauce less secret, so no need to act super sketchy (thought plenty see this as sketchy)
  • Some forthcoming platform play

via Gizmodo