What do users want from your brand on social?

  • Responsiveness
  • Updates on new products / services
  • Exclusive deals
  • More authentic, non-promo content

Your social platforms are now your PR, loyalty, promo, and blog channels. (But please still have owned channels for these things too.)

A list from Kantar & Sprout Social’s report on social users’ expectations of brands that says: What consumers don't see enough of from brands on social&10;1 Authentic, non-promotional content&10;2. Transparency about business practices and values&10;3 Information about how products are made or sourced&10;4 Educational content related to the brand's industry&10;5 User-generated content or customer testimonials