Steal This: IRL Cart Abandonment Follow Up.

Would you rather compete for space in the inbox or the mailbox?

(And do you know what tool(s) make this possible?)

When asked whether this tactic worked, KetoneAid’s founder Frank said:
“The cost of posting a can is $10. People get hooked and buy subscriptions. And the lifetime value of a subscriber is $3,000.”

via DemandCurve

#theftythursday #marketing

A picture of an open package containing a can of the KetoneAid drink and a note taped to the inside of the box top that says: Hello! I see you started an order but didn't get around to completing it. Since it costs us $50 to acquire a new customer, I thought it made more sense to just send you a free product to try. Hope you don't mind. I'm sending one of our two flavors of Hard Ketones. Real Buzz, No Booze. Most people need 2 on an empty stomach to feel it, but thought we would start with tasting it. Hope you like it! Use code FrankFreebie for free shipping, I hope this helps make the decision easier! Frank LLosa CEO KetoneAid and Hard Ketones